What we know, why we know it, and how to be forgotten.

Who we are

eRealtor is a technology-first real estate platform operated by REEOP TECH PRIVATE LIMITED, a company incorporated in India and recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT). Where this policy says “we”, “us” or “eRealtor”, it means that company.

Under the Digital Personal Data Protection Act, 2023, we are the Data Fiduciary for the personal data described here: we decide why and how it is handled, and we are answerable for it. Anything you ask about your data can be sent to reeoptech@gmail.com, and a person — not a queue — will answer it.

What we collect

Only what our work actually requires. In practice that falls into three groups.

What you hand us.

• Your name, phone number and email address when you make an enquiry, submit a form, or start a WhatsApp conversation with us.
• What you tell us you are trying to do — buy, sell, evaluate, or ask — and any detail you choose to add about budget, timeline or preference.
• If you are listing a property: its address, documents, measurements, photographs, and the details we need to present it accurately.
• If you write to Aria, our assistant: the questions you type and the conversation that follows.

What your device tells us. Browser and device type, approximate location derived from IP address, the pages you view and how long you stay, and the site or search that brought you here. This reaches us through Google Analytics 4 and our hosting logs, and we read it in aggregate to understand what works, not to build a profile of you.

What we generate. Notes our team makes about a conversation, records of the properties you asked about, and the ordinary correspondence trail of a transaction.

What we never ask for

We do not ask you for bank account numbers, card details, net-banking credentials, passwords, Aadhaar numbers, or biometric information. Nothing on this platform requires them, and no genuine message from eRealtor will ever request them.

If a bank, lender, lawyer or registrar involved in your transaction needs documents of that kind, you give them to that institution directly, under its own terms — not to us and not through this website. If someone claiming to be from eRealtor asks you for any of the above, treat it as fraud and tell us at once.

Never over WhatsApp. Never over email. Never at all.

Why we hold it

Each purpose below is the whole reason the corresponding data exists in our hands. We do not quietly repurpose it later.

• To answer you. Responding to an enquiry, connecting you with the right person, arranging a viewing or a call.
• To do the work you asked for. Scheduling a shoot, producing a virtual tour, preparing and publishing a listing, following a transaction through.
• To keep you informed. Sending property updates and alerts you have asked to receive — and stopping the moment you say so.
• To improve the platform. Understanding, in aggregate, which pages help and which fail.
• To meet our obligations. Tax, accounting, and anything else Indian law requires of a company.

We do not use your personal data to make automated decisions that produce legal effects for you, and we do not sell, rent or trade it.

Consent, and withdrawing it

Where the DPDP Act requires your consent, we ask for it plainly and only for the purpose stated at the time. Where the Act permits us to act without separate consent — for a purpose you approached us for, or to comply with law — we rely on that, and nothing more.

You can withdraw consent at any time by writing to reeoptech@gmail.com. Withdrawal is as easy as giving it was. It does not undo what was lawfully done before you withdrew, and it may mean we can no longer provide a service that depended on it — we will tell you if that is the case rather than let it fail silently.

Aria, and what she remembers

Aria is our AI property assistant. Conversations with her are processed by third-party AI providers under contract to us, and may be retained so that we can answer follow-ups, resolve disputes, and see where the assistant is getting things wrong.

Please do not type financial credentials, identity numbers or anything you would not put in an ordinary email into a chat with Aria. Her answers are general guidance, not legal, financial or investment advice — that limit is set out in our Terms of Use and it is meant seriously.

We do not use your individual conversations to target advertising at you.

The channels we answer on

Much of our conversation happens on WhatsApp, because that is where our clients already are. When you message us there, the message travels through WhatsApp’s own systems under Meta’s terms and privacy policy — we do not control that layer. What reaches us, we hold under this policy.

The same applies to a phone call, an email, or a message sent through a listing portal: the carrier or platform has its own terms; our handling of the contents is governed here.

Who we share it with

We never sell your personal data. We share it only in these situations, and only to the extent each one needs.

• The other side of your own transaction. If you enquire about a property, the seller or their representative learns that you are interested and how to reach you. That is the point of the enquiry.
• Service providers working under our instruction. Website hosting, email and messaging delivery, analytics, and the AI providers behind Aria. They may process your data only for us, only for these purposes, and are bound to protect it.
• Partners you asked to be introduced to. Home-loan providers, legal consultants, renovation teams — only when you have explicitly asked for the introduction, and only what the introduction requires.
• Authorities. Where Indian law, a court, or a lawful order of a government agency requires disclosure.
• A successor. If the business is ever merged, acquired or restructured, your data may pass to the successor entity — under this same policy, and you will be told.

Where it lives

Our website, records and communications sit on managed servers with our hosting and software providers. Some of those providers — including analytics, messaging and AI services — operate infrastructure outside India, so your data may be processed or stored abroad.

Where that happens we rely on the transfer position permitted by the DPDP Act and on contractual protections with the provider, and we do not transfer personal data to any territory that the Central Government has restricted. Wherever it sits, this policy travels with it.

How long we keep it

Only as long as the purpose lasts, then no longer.

• Enquiries that go nowhere: up to 24 months from your last contact with us, then deleted or anonymised.
• Listings: for the term of the listing agreement and up to 12 months after it ends.
• Completed transactions and financial records: for as long as Indian tax and company law requires us to keep them, which can be several years.
• Aria conversations: up to 24 months, unless you ask us to remove them sooner.

When a period ends, the data is deleted or stripped of anything that identifies you.

How we protect it — and what happens if we fail

The site runs over SSL. Access to enquiry and listing records is limited to the people who need it to do the work. Accounts that reach anything sensitive are protected by two-factor authentication, and we keep backups so that a failure does not become a loss.

No system on the internet is perfectly secure and we will not pretend otherwise. If a breach occurs that affects your personal data, we will notify the Data Protection Board of India and the affected users as the DPDP Act requires — directly, promptly, and with what we actually know, rather than a statement designed to say nothing.

Cookies and measurement

We use two kinds of cookie. Essential cookies keep the site working — pages load, preferences hold, forms submit. Analytics cookies, through Google Analytics 4, tell us how many people arrived, which pages held them and where they left.

You can block or clear cookies in your browser settings at any time. Essential ones being blocked may break parts of the site; blocking analytics changes nothing for you and only makes us slightly less informed.

Children

eRealtor is meant for adults transacting in property. We do not direct our services at anyone under 18 and we do not knowingly collect their personal data. We do not track children or serve advertising directed at them.

If you believe a minor has given us information, write to us and we will delete it promptly.

Changes to this record

When our services change, this policy changes with them. The date at the top of the page always shows when it was last reviewed, and material changes will be announced on the website before they take effect.

Continuing to use eRealtor after a change means the updated policy applies to you. Superseded versions are kept on our records; ask, and we will tell you what a previous version said.